Position overview
The Twins are a dynamic organization, constantly evolving their creative approach. In my role, I work closely with the brand partnership team to blend design and strategy, leading the development of visuals that strengthen key relationships and support the launch of in-stadium activations, including our first-ever jersey patch program. I also collaborate with the marketing team on new strategic approaches to social content and campaign concepts for Spring Training and the 2026 season, creating design work that feels familiar to fans while continuing to push the boundaries of our brand.
Brand Partner Invites
Our partners play a key role in our success, and these event invitations were designed to thank them through exclusive experiences such as spring training trips, Kids Days, and Home Opener events.
Design Approach
While our 2025 brand emphasizes intensity through bold gradients, striking photography, and strong sans-serif typography, these pieces balance that energy with a clean, refined layout. The result is a simple, partner-friendly design that keeps information clear while still reflecting the unique character of each event.
2026 Campaign Concept
I had the opportunity to be involved in the early creative conversations for the Twins Spring Training and 2026 campaign. This work focused on texture, playful Nordic elements, and light, eye-catching details. Coming off a darker, more dynamic theme the previous year, the goal was to shift the look and feel while still incorporating familiar brand elements for continuity.
In Stadium Assets
Working with various partners, we updated several frequently used in-ballpark assets, including the photo backdrop, partner kiosk, and event signage. I had the opportunity to collaborate with our team to refresh these elements across the field, creating designs intended to last for years to come!
Social Media
Social media often focuses on game recaps, reels, and ongoing content, but we consistently refresh the feed with unique graphics for special moments such as athlete milestones and holidays. In collaboration with the marketing team, I created the Twins’ holiday graphics to help bring these moments to life.
Infographics
Infographics played a pivotal role in our sales decks. I used a variety of design and strategy software tools to transform large amounts of information into visuals that quickly capture attention and communicate key ideas. Research shows that people typically spend only 4–5 seconds viewing a slide or infographic, so it was essential to keep the content concise, engaging, and easy to understand at a glance.
